Sunderland AFC Season Card Campaign

Having endured a difficult season and with the prospect of relegation looming, how do you appeal to a disillusioned fan base to sign up for the next campaign? Remind each and every supporter that they are the true legends of the club (cue dramatic music). #SAFCLegends was born.

The campaign included the West stand renamed after one fan, Vauxhall Brewery Way after another and also a tournament where supporters got to line up against a team of former Sunderland players.